Literary Press Group

Campaign Art Direction and Design

Agency | Ramp Communications
Services | Art Direction and Design
Press | Communication Arts Ads of the World The Message
Awards | 2022 So(cial) Good Design Award

Literary Press Group launched an awareness campaign connecting readers with Canadian independent publishers in order to make Canadian indie publishers the literary gateway to Canada. The campaign uses arresting origami images crafted from the pages of books and focuses on the range of unique experiences books can elicit including: Inspire, Awaken, Challenge, and Provoke.

The origami combined with original texts, highlights the unique perspectives and access that indie publishers provide their readers and reinforces in the viewers minds the value that indie publishers bring to the literary world.