World Animal Protection

Awareness Campaign

Agency | Ramp Communications
Services | Art direction and design, photo collage and compositing

World Animal Protection needed an attention grabbing series of print ads that would reach a highly targeted audience - decision makers, lobbyists and politicians in Ottawa. With full page ad buys in a special themed issues of The Hill Times, World Animal Protection was looking to communicate the impact of various issues affecting animal welfare at the intersection of climate change, food systems and human health. These pieces needed to reach decision makers and inspire them to address one of the root causes of these various issues. I used photo compositing techniques to create these surreal images.